More Than Just a Picture: How to Show the Real Space

Static images (renders) are great. They are beautiful and show the design well. But even the best 5 static renders cannot explain the space like one 360° panorama - it answers the client's questions instantly.

SEE THE WHOLE PROJECT, NOT JUST PARTS Every salesperson knows the problem: you show a client 20 photos, but they still don't have a complete picture of the project. It is hard to understand where the parking entrance is or how big the playground is A 360° panorama works like Google Street View. It solves the puzzle. Just 2-3 good realistic 360 views (inside and outside) show the whole house clearly. The client understands the plan or masterplan immediately. They do not have to guess.

TRUST AND HONESTY  In a standard static render, you choose the best angle. You move trees to create a good composition and hide unnecessary objects that are far from the center of the image or distract from it. In a panorama, you hide nothing. When you allow the client to look around freely — up, down, left, and right — they trust you more. They feel like they are actually visiting the house.

For the seller, the whole process of trying to “sell” or manipulate the view disappears. For the buyer, the whole process of trying to understand what is hidden or where they might be misled disappears.

All neighbors, all existing trees, and all details are visible. A 360° panorama tour shows confidence in the project. The client asks fewer basic questions, and everyone saves time.

GOOD PRICE, SMART TECHNOLOGY  Many people think 360° renders are very expensive, but they are not. The time spent on a static composition setup simply converts into time spent modeling and filling the scene with more objects. So, the cost of one 360° panorama is comparable to the cost of one static image in high-end studios ($1,000–$2,000). While one static render from a top 3D artist shows only a 2D composition, one panorama reveals the entire project." Partial panoramas (real drone photo panorama + render) are cheaper — around $800-$1,600 + the price of local drone operator ($200-$600)

When ordering one panorama, the price might be, for example, $800, and the cost of drone photography in the Czech Republic is around $200, so the difference is not very noticeable. However, when ordering multiple panoramas, the price difference becomes more significant.

SUMMARY  Photos make clients say, "This looks nice." Panoramas make clients say, "I understand this project." Use both tools together. This helps clients decide faster and helps you sell better.